Turn Potty Time Into Party Time
Struggling with Potty Training? We Gamified it.

Potty training can be stressful—for both you and your toddler. As parents ourselves, we know the struggle. That’s why we created the Loovy—a device that turns potty training from a daily battle into a win-win. Applying the proven science behind reward-based learning and play, the Loovy is the world’s first behaviorally-based, gamified potty training experience.
Welcome to the future of potty training. Finally.


Smaller than an iPhone.
Cleaner than a Diaper.
Smarter than the Competition.
Our patented technology senses when your child uses the potty correctly and rewards them in real-time with a light show and music. It’s like a toddler rave.

The Loovy is a small, portable device with a rechargeable battery that easily clips to the toilet bowl. Simply snap it on and start training!

The Loovy’s intuitive design stays dry and clean for multiple toilet uses but when accidents do happen, Loovy’s water-proof surface can be easily cleaned with the swipe of a wipe.

Designed for on-the-go parents, the Loovy’s light-weight design is smaller than your Smart phone. Simply toss it in your bag and snap onto any toilet.

Real Results.
There’s no joy like watching our kids hit their milestones. But there’s no pain like begging them to use the potty. And the money you’re spending on diapers? Down the drain faster than bedtime zoomies. If potty training feels less like an exciting developmental journey and more like a dumpster fire, we see you and have the solution.
Smart rewards that boost interest and slash training time.
Less time training means fewer diapers and more savings.
Early potty training builds confident, independent toddlers.
HEAR FROM LOOVY USERS
— Justin, B, Luke’s Dad
“Ezra just turned three and still struggling to use the potty. He was fine going in his pull-up. But since using the Loovy, he’s asked to use the potty no less than 30 times.”
— Troy F., Ezra’s Dad
“More more!”
— Nathanial W, 3 yr old.
We’re a team of engineers, designers, and brand experts empowering parents though our unique and intuitive solutions for everyday parenting problems. As millennial parents ourselves, we understand the struggle. That pushes us even harder to identify problems and build solutions that aren’t addressed by the market. Our flagship product, The Loovy, is our first step towards our mission of empowering parents through play. And we’re just getting started.
We’re looking for currently or soon to be potty training parents to participate in a Loovy user study! We will send you a free Loovy to use during your potty training journey and in return, we ask for your feedback so we can make the Loovy even better.
Get a Free Loovy
